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How do we educate U.S. consumers that we have the safest food supply in the world?

With a projected 9 billion people in the world by 2030, it seems likely biotechnology will be used to help feed this population. So where should the education start on informing the public/non-farmers about the benefits of biotechnology? How do we set aside the “science language” and get back to consumer understanding and belief that the US has the safest food supply in the world?

Food Dialogues®: North Carolina, Panel 2: Who is my farmer?

Food Dialogues®: North Carolina, Panel 2: Who is my farmer?

Americans benefit from biotechnology at almost every step in the production of raw food ingredients and their processing or conversion into the enormous range of food options available in our stores and restaurants. In many ways, biotechnology helps to secure safe and affordable food for our families every day. However, most consumers are not aware of the biotech applications involved in producing our foods and beverages. They do not see biotechnology in their bread, juice, meat, or cereals. Instead, they are more likely to be thinking about taste, freshness, texture, and price!

Is it essential to know exactly how biotechnology works to understand the benefits it brings today or in the future? No, not necessarily.

But, some education is helpful to be able to critically consider the trade-offs that are inherent in the food production industry as producers strive to satisfy all of their customer’s demands: affordable, tasty, convenient, fresh, nutritious, healthy, sustainable, and more. Food is naturally very complex, and the science behind growing and producing it is even more so. However, most of the technical aspects of food science are used to deliver some part of the consumer eating experience. Therefore, most of the relevant issues around food can be boiled down to basic aspects of producing affordable, safe, and enjoyable foods.

This content provided by NC Biotech Center.

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Response provided by the North Carolina Biotechnology Center

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