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Facebook “Likes” generate $13,000 for Feeding America Food Banks

RALEIGH–The N.C. Pork Council (NCPC), with assistance from the NCPC-sponsored The Food Effect network, coordinated a unique Facebook “Like” that raised more than $13,000 to be divided among North Carolina’s seven Feeding America food banks.

In 2013, the N.C. Pork Council and The Food Effect conducted a month-long campaign that was designed to simultaneously support North Carolina’s seven Feeding America food banks and strengthen their online networks.

Between Thanksgiving and New Year’s Eve, the N.C. Pork Council challenged the food banks to recruit 1,000 new Facebook followers each. The Pork Council pledged to match each new follower with a financial contribution of $2, up to a maximum of $2,000 per food bank.

The N.C. Pork Council helped the food banks jump-start their campaigns by running Facebook campaigns in their service regions.
In the end, the food banks earned 8,218 new Facebook Followers, and the N.C. Pork Council contributed $13,096 to help fight childhood hunger statewide.

In addition, the campaign accrued more than 1,000,000 impressions, helping to advance the N.C. Pork Council and Feeding America’s shared goal to raise awareness about the childhood hunger epidemic in our state.
Here is a chart with the final results from the campaign.

Feeding Kids. Filling Lives. By The Numbers

Food Bank

The Food Effect is an online network designed to fight childhood hunger and the effects it can have on all aspects of a youngster’s development. It was launched in 2011 by the NCPC, in partnership with the state’s Feeding America food banks.

Deborah Johnson, chief executive officer of the NCPC, said, “The food banks did a great job of attracting new Facebook supporters, and we are delighted to reward them with our donations. The pork industry is proud to help educate North Carolinians about the childhood hunger epidemic in our state and inspire citizens to get involved.”

Pork producers in North Carolina have publicly accepted a responsibility to help North Carolina’s hungry children. Promoting a better quality of life is one of six ethical principles of the industry’s We Care program, adopted by U.S. pork producers.

Alan Briggs, executive director of the state’s association of food banks, commented, “The Food Effect and the NCPC have been fighting against hunger, especially among children. Their contribution of more than $13,000 — and 8,000 new Facebook followers — is a wonderful gift. The money will enable our food bank network to serve more than 60,000 additional meals to families in need statewide.”

The North Carolina Association of Feeding America Food Banks includes all seven participants in the completed campaign. They are, with headquarters in parentheses: MANNA FoodBank of Western NC (Asheville); Second Harvest Food Bank of Northwest NC (Winston-Salem); Second Harvest Food Bank of Metrolina (Charlotte); Second Harvest Food Bank of Southeast NC (Fayetteville); Inter-Faith Food Shuttle (Raleigh); Food Bank of Central and Eastern NC (Raleigh); and the Food Bank of the Albemarle (Elizabeth City).

North Carolina’s Feeding America food banks are the primary source of food for the state’s local hunger-relief charities. The banks provide emergency food assistance to more than two million North Carolinians in all 100 counties through a network of more than 2,500 partner agencies.

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