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Move Over Wolfpack, Blue Devils & TarHeels. Here Comes Team Beef!

Team BeefNorth Carolina has some very successful college basketball teams, as the entire country is reminded during March Madness each year. But it has another team making waves and capturing attention throughout the state: Team Beef.

The Team Beef program has been one of the most beneficial and effective conducted by the North Carolina Beef Council, according to NCBC Executive Director Bryan Blinson. At events like the Cattlemen’s Conference, State Fair, NC State University Farm Animal Days and others, Team Beef tents are gaining in visibility.

The Team Beef tent program allows farmers and farm families to set up at community events, festivals and other gatherings and have needed conversations with consumers. The program has been so popular that NCBC now has numerous tents being used from one end of the state to the other at any event county associations can reach out to consumers.

It’s an important program because the lines between rural and urban consumers are being blurred, Blinson says, and it’s becoming increasingly important for those who produce food to reach out to those who eat it. “Folks who are food insecure rarely ask how their food was raised or who raised it,” says Blinson. “In America most consumers have a wide variety of choices in the foods they can provide for their families. They want to know more about what they eat and how it made it to their table.”

Answering those questions is at the heart of the NCBC’s Team Beef concept. One of the most effective aspects of the program is it gives farm families the opportunity to interact with consumers and let them ask questions, Blinson says. Many consumers who stop by the tent are surprised that the farm families turn out to be friends, schoolmates or coworkers. This allows for a connection to be made that will allow the consumers to ask questions beyond the event itself, clearing up something they may have heard or read.

“Our farm families are pleased to find that there is no special training required to participate,” says Ashley Herring, NCBC director of consumer information, who coordinates the program. “The only requirement to be effective is that they have a positive attitude and be willing to talk to people and answer their questions.”

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